The 1970s were an era of unapologetic individuality. They were all about fearless style experimentation and iconic beauty trends that continue to inspire modern aesthetics. The era had it all doe-eyed glam and boho-chic minimalism to the disco queen’s glitzy glow. The '70s delivered a sensory experience that was as much about mood as it was about makeup. Today, with the revival of vintage beauty thanks in part to celebrity makeup artists like Carolina Gonzalez, the retro resurgence is real. But no revival is complete without a sensory signature. That’s where fragrance enters the frame.

Perfume is deeply emotional. It’s invisible but unforgettable, and when paired with a throwback beauty look, it transforms your aesthetic into a multi-sensory experience. Urban Collection Fragrances, with its modern interpretations of classic scent profiles, offers the perfect olfactory partners to ‘70s-inspired makeup. Let’s dive into five unforgettable retro beauty archetypes and match them with perfumes from Urban Collection’s lineup that fully embody their essence.

 

Retro Beauty Archetypes with Urban Collection Fragrances

Below we are matching 70’s beauty archetypes with Urban Collection Fragrances.

1. Doe-Eyed Glam: Feminine, Soft, and Hypnotic

The doe-eyed look was popularized by icons like Twiggy and Ali MacGraw. It revolves around fluttery lashes, pale or frosty eyeshadow, and an almost angelic aura. It’s delicate, innocent, and ultra-feminine. Today, this look is making a comeback with softer edges and romantic finishes. This trend is driven by celebrity MUAs and popularized through social media filters and editorials.

To match this dreamy aesthetic, you need a fragrance that is all about sophistication and femininity. Change for Women by Urban Collection is the ideal companion. It’s tender and understated. However, it is still captivating just like the wide-eyed beauty look it accompanies.

This scent brings back the quiet elegance of ‘70s beauty icons which makes it a perfect choice for those who appreciate subtlety over spectacle.

2. Disco Diva Glow: Bold, Sultry, and Unapologetically Glamorous

Now you gotta step onto the glitter-covered dance floors of Studio 54 and you’ll instantly understand the allure of the disco queen. Choose smoky eyes, glossy lips, metallic highlighters, and a radiance that seems to come from within. This look isn’t for wallflowers, it's for the woman who commands attention.

Here is the fragrance that is th p[erfect encapsulation of the look. Urban Collection’s Bad Girl Velvet or Bad Girl Glitter  is the ideal one. These fragrances lean into warm, gourmand notes with depth and allure. These scents envelop you in warmth, just like a sequined wrap dress hugging your silhouette as you twirl under the lights.

Bold and intoxicating, the Bad Girl collection is for the woman who’s not afraid to leave a trail of mystery and glamor in her wake. It amplifies the sensuality of a disco-inspired beauty look, creating a fragrance presence as dazzling as your mirrored high heels.

3. Boho Babe Aesthetic: Earthy, Effortless, and Rooted in Nature

The bohemian aesthetic of the '70s lives on through effortless  and tousled hair. It perfec smudged eyeliner, and an earthy, sun-kissed vibe. Inspired by muses like Jane Birkin and Stevie Nicks, this look is all about embracing nature and femininity with grace.

Change for Women once again becomes a key player here, but this time for its earthy undertones and lightly spiced floral base. It’s clean yet grounded. It beautifully offers a botanical feel without overwhelming the senses. Imagine yourself barefoot on a wooden porch under golden hour light that dances on your face, and this perfume softly lingering in the air around you.

While most perfumes that fit this vibe tend to lean overly herbal or aggressively patchouli-heavy, Change for Women strikes the perfect balance. It feels authentic. It makes you feel relaxed, and organically beautiful.

4. Glam Rock Mood: Rebellious, Edgy, and Unforgettable

On the flip side of the flower child was the glam rocker who is  equal parts rebellious and theatrical. David Bowie’s otherworldly stage presence or Debbie Harry’s punk-meets-glam aesthetic. Makeup is bold here: graphic liner, metallic shadows, and tousled bedhead. It’s anti-establishment, and it smells like it too.

Urban Collection’s Genius Intensive hits that chord with sharp leather, smoky wood, and a hint of spice. It’s not for the faint of heart. The fragrance dares to be different, much like the rockers it’s inspired by. It clings to your skin like your favorite black leather jacket fierce, powerful, and comforting in its defiance.

This scent doesn’t just complement a glam rock look, it completes it. Whether you’re heading to a concert or simply want to channel your inner rebel, this pairing is a visceral reminder that sometimes, beauty should make noise.

5. Sun-Kissed Natural: Fresh, Breezy, and Barely-There

For those drawn to the clean, sun-kissed aesthetic of California’s wellness boom in the ‘70s, this beauty look is all about bronzed cheeks, nude lips, and barely-there foundation. It’s the original no-makeup makeup look and it’s back in full force.

To match this breezy vibe, reach for Copa Cabana from Urban Collection. This citrus-forward body mist captures the essence of summer with fresh top notes, herbal undertones, and a youthful lightness. It's the fragrance equivalent of beachy waves and linen shirts.

Spritz it on post-shower, or mist it over your hair for a just-came-from-the-beach finish. The scent lingers like warm sunshine on skin, making it the perfect pick for low-maintenance beauty lovers who still want to leave an impression.

Why Fragrance Pairing Matters?

Pairing fragrance with makeup might sound like a luxury, but it’s a powerful way to extend your personal aesthetic into the invisible. Where makeup creates a visual statement, fragrance builds atmosphere, memory, and mood. It’s what lingers when your lipstick fades, and it’s often what others remember most.

Urban Collection Fragrances makes this multi-sensory approach easy. Their selection of scents is not only diverse but deeply evocative designed for personalities, not just preferences. 

Make the Look Yours

The beauty of the 1970s was its embrace of individuality. It was never about one trend or one face; it was about self-expression. It is all aboutfreedom, and fearlessness. As these vintage looks resurface in modern media, there’s never been a better time to rediscover the power of a signature scent.

So go ahead line your eyes like it's 1974 then swipe on that shimmer, and finish with a fragrance that tells your story.

With Urban Collection Fragrances, the past never smelled so good.